Every Kilowatt Counts

Sat, 04/01/2006

Ministry of Energy and Conservation Bureau launch major consumer conservation initiative

“Every Kilowatt Counts” campaign will help Ontario consumers save energy and money

TORONTO – A new campaign will help citizens across the province conserve energy and save money, Ontario Energy Minister Donna Cansfield and Chief Energy Conservation Officer Peter Love announced today.

The "Every Kilowatt Counts" campaign will give Ontarians the tools they need to make cost effective energy decisions. The first element of the Every Kilowatt Counts campaign—Cool Savings—gets underway April 21.

Consumers will receive a $500 rebate when they replace an inefficient central air conditioner with a new ENERGYSTAR® qualified system. There is a $50 rebate for those who have their central air conditioner tuned up by a registered participating contractor, and a $75 rebate on the supply and installation of a programmable thermostat.

"It’s cheaper to save a kilowatt than to generate a kilowatt,” Cansfield said. “Conservation is an important component of our energy plan, and this program will help reduce peak electrical demand and save energy over the hot summer months, but more importantly save people money.”

"Our action list is extensive. Education, incentives, and collaboration are the keys to success," Love said.

Other Every Kilowatt Counts elements, include: 

  • A province-wide educational and incentive program reaching 4.3 million households, which will provide every Ontarian the basic tools to help the province achieve a Culture of Conservation. The program will be launched in late April. 
  • A refrigerator retirement program, targeted at removing old, outdated and inefficient refrigerators—the infamous “beer fridge”--will be initiated later this spring.

To undertake the Cool Savings program, the Conservation Bureau has partnered with the Heating, Refrigeration, and Air Conditioning Institute (HRAI) and has designed a program that will help reduce peak demand for electricity this summer and reduce overall demand during cooling seasons for years to come.

"I'm excited about our three-year agreement with the Conservation Bureau, which will give citizens the tools they need to reduce their energy costs," said Warren Heeley, President of HRAI.

The Cool Savings rebate incentives announced today will be in effect April 21. Homeowners with central air conditioners are encouraged to watch for program details in a radio and print advertising campaign beginning early next week.

The Every Kilowatt Counts program is in addition to a comprehensive energy conservation and education program for aboriginal communities, to be launched later this spring; the recently announced Social Housing program and the Conservation Fund, which to date has partnered with 31 organizations, including: Association of Colleges of Applied Arts and Training of Ontario (ACAATO); Canadian Energy Efficiency Alliance (CEEA); Clean Air Partnership (CAP); EnerQuality Corporation; Green$aver; London Hydro; One Change; Ontario Convenience Store Association (OCSA); Ontario Energy Association (OEA); Ontario Forest Industries Association (OFIA); Ontario Hospitals Association (OHA); Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA); Pembina Institute; Power Up Renewable Energy (PURE); Summerhill Group; Sustainable Buildings Canada (SBC); Toronto Region Conservation Authority (TRCA); WindFall EcoWorks; and, Wine Council of Ontario (WCO).

The Conservation Bureau is a division of the Ontario Power Authority. It was established in 2005 to develop, coordinate and stimulate electricity conservation and demand management by planning, designing and implementing comprehensive programs that foster a culture of conservation across the province.